Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation. 相似文献
Objective: The objective of this article is to provide empirical evidence for safe speed limits that will meet the objectives of the Safe System by examining the relationship between speed limit and injury severity for different crash types, using police-reported crash data.
Method: Police-reported crashes from 2 Australian jurisdictions were used to calculate a fatal crash rate by speed limit and crash type. Example safe speed limits were defined using threshold risk levels.
Results: A positive exponential relationship between speed limit and fatality rate was found. For an example fatality rate threshold of 1 in 100 crashes it was found that safe speed limits are 40 km/h for pedestrian crashes; 50 km/h for head-on crashes; 60 km/h for hit fixed object crashes; 80 km/h for right angle, right turn, and left road/rollover crashes; and 110 km/h or more for rear-end crashes.
Conclusions: The positive exponential relationship between speed limit and fatal crash rate is consistent with prior research into speed and crash risk. The results indicate that speed zones of 100 km/h or more only meet the objectives of the Safe System, with regard to fatal crashes, where all crash types except rear-end crashes are exceedingly rare, such as on a high standard restricted access highway with a safe roadside design. 相似文献
Popular music is a generation-specific zeitgeist, while music affords otherwise unobtainable engagement with environmental themes. Despite being the most widespread form of music there is a paucity of scholarship on climate change vis-à-vis popular music. In turn, this article explores how popular music may provide a soundtrack that narrates the rapidity of contemporary biophysical change. Approaches of conveying versus communicating climate change in music are considered across a spectrum of musical forms, from contemporary and historical popular music to contemporary classical music and sound art. The article applies the framework of shifting baselines to music engaged with environmental change in order to formulate a closer relationship between objective and quantitative intergenerational biophysical change and subjective and qualitative socio-cultural change. To cease losing track of such inexorable degradation, the article speculates on future musical forms that may obviate such intergenerational myopia by conveying and/or communicating the unprecedented rapidity of biophysical change. 相似文献
On the basis of the method for managing the end of life of CdTe photovoltaic panels previously proposed by the authors, a new method for the recycling of all types of thin-film panels (CdTe, a-Si and CIS/CIGS) has been developed and optimised under a research project founded by Enel Foundation and CRUI Foundation. The DGP process has been developed through a feasibility study carried out from three points of view: technical, environmental and economic. The process is composed by two sub-processes matched to each other, one suitable for CdTe panels (named DGPa) and the other one for a-Si and CIS/CIGS panels (DGPb). The Double Green Panel process is based mainly on mechanical treatments with a minimum use of chemicals and it is characterised by a greater level of automation and a high flexibility in production capacity. The potential environmental impacts of various configurations of the DGP process have been extensively analysed with LCA tool in order to develop an environmentally friendly process. The economic feasibility has been assessed through the Discounted Cash Flow Analysis (DCFA) method. The revenues associated to the recovery of valuable and common materials and the recycling costs have been taken into account. 相似文献
In this paper, we assert and test the proposition that environmental disclosure (ED) is structured by institutionalised myths and that is why ED is decoupled from environmental performance and media pressures. Focusing on firms from Canada, France and Germany, findings show that ED mimetic isomorphism for different topics varies among countries and by industry sensitiveness to the environment. The results corroborate the institutional presumption that institutionalised myths vary among different contexts. Our findings also suggest that institutionalised ED structures may not reflect environmental performance, mimetic patterns being affected by environmental performance. However, the decoupling between ED mimetic isomorphism and environmental performance decrease when firms’ ED credibility is questioned by the media. 相似文献
In the Lister region in the southern part of Norway, attempts are currently being made to facilitate for a green shift. The paper discusses two different approaches towards such a challenge. The first is procedural, where success or failure hinges on the methods applied in the effort to convince locals to incorporate climate considerations. The alternative is to reflect upon how a green ideology blends into pre-existing ideological elements in the region. It is claimed that an important reason for the failure so far to place the environment at the core of regional development, is that too much emphasis has been put on the first approach, on procedure and dialogue, whereas few efforts have been made to understand the structure of the discursive terrain in the region. What prevents a green shift has less to do with methods and is more connected to the dominance of a logic of economic growth and the fact that locals are confident that nature is already dealt with in a sensible manner. The conclusion is that we need to understand what people are concerned about and what prevents them to change, before we start telling them how to think and do development. 相似文献